Ask Your Doctor?
Douglass B. Humphreys, CEO of Patient Interaction writes that patient education, or “issue marketing,” provides patients with valuable information crucial to their purchase decisions and health and safety. He writes that pharma-sponsored patient education campaigns can have an extremely positive impact on patient attitudes towards health care professionals and the treatment programs they prescribe.
Another nice piece answers the million dollar questionWhat does it take to get patients to comply? Check out this abstract on Pharma Marketing News.
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Science journalism is notoriously difficult. Not only must writers grapple with complicated topics, but they must also communicate them in ...