Should Your Next CEO Be a Philosopher?
This in from one of the Wharton Business School's e-newsletter's called Knowledge@Wharton. According to the article, a Wharton professor and an Israeli venture capitalist believe that a firm's financial success comes more from a deep understanding of the customer's philosophical perspective than other areas such as effective marketing, research and developement, building brand loyalty and other efforts. Zen anyone?
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Science journalism is notoriously difficult. Not only must writers grapple with complicated topics, but they must also communicate them in ...