Should Your Next CEO Be a Philosopher?
This in from one of the Wharton Business School's e-newsletter's called Knowledge@Wharton. According to the article, a Wharton professor and an Israeli venture capitalist believe that a firm's financial success comes more from a deep understanding of the customer's philosophical perspective than other areas such as effective marketing, research and developement, building brand loyalty and other efforts. Zen anyone?
This in from one of the Wharton Business School's e-newsletter's called Knowledge@Wharton. According to the article, a Wharton professor and an Israeli venture capitalist believe that a firm's financial success comes more from a deep understanding of the customer's philosophical perspective than other areas such as effective marketing, research and developement, building brand loyalty and other efforts. Zen anyone?
